Accomplishing our business purposes.
• for data analysis, for example, to improve the efficiency of the Service;
• for audits, to verify that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements;
• for fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
• for developing new products and services;
• for enhancing, improving or modifying our website or products and services;
• for identifying Service usage trends, for example, understanding which parts of our Service are of most interest to users; and
• for determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users.
We will engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have a legitimate interest.
Analysis of Personal Information to provide personalized services.
• to better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests;
• to better understand your preferences so that we can deliver content via the Service that we believe will be relevant and interesting to you.
We will provide personalized services either with your consent or because we have a legitimate interest.
We also disclose information collected through the Service:
• to the third-party collaborate with whom we offer a co-branded or co marketed promotion;
• to our third-party service providers who provide services such as website hosting and moderating, mobile application hosting, data analysis, payment processing, order fulfilment, infrastructure provision, IT services, customer service, e mail and direct mail delivery services, auditing, and other services, in order to enable them to provide services; and
• as permitted by applicable law, to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
In addition, we may use and disclose your information as we believe to be necessary or appropriate: (a) to comply with legal process or applicable law, which may include laws outside your country of residence; (b) as permitted by applicable law to respond to requests from public and government authorities, which may include authorities outside your country of residence; (c) to enforce our terms and conditions; and (d) to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others. We may also use and disclose your information in other ways, after obtaining your consent to do so.
We may use and disclose information we collect automatically as described above, under "Automatic Information Collection and Use."