In our quest to drive good business growth, our Strategy and Planning teams are well-equipped with relevant skill sets, in addition to having an open and analytical mindset; this is powered by data led insights yet still rooted in human behaviours. We conduct strategy, planning, buying and optimisation for all forms of digital media. Our focus is beyond Google and Facebook, and is more about driving desirable outcomes and to be present where the consumers are. To achieve this, we combine attribute-based audience definitions with intent-based definitions to create high propensity audiences and cross-channel experiences which are aligned to the intended objectives.
We use unique user IDs by stitching them together from available data sources, namely 1st party PII (Personal Identifiable Information) data, non-PII data and third-party data, for better experiences.
Our team's expertise in boosting online marketing and advertising via digital ads i.e., CPAS, FB, IG, Google Search, display banner, KOL engagement, In-platform Sponsored Solutions, and affiliate marketing, will certainly put you at ease. In addition, we can also assist you in looking into the variations of ad creatives to identify the most engaging ones for your prospecting, remarketing and retargeting needs.